The Company
RapidFlow Plumbing started as a one-man operation in Dallas, TX. Owner David Reyes had 12 years of experience and a master plumber's license, but was running his business off his personal phone and a paper calendar. He knew he could handle more work — he just couldn't get enough leads, and the ones he got often went cold before he could call back.
The Challenge
David was getting leads from Angi and Thumbtack, but the shared-lead model meant he was competing with 5+ other plumbers on every job. By the time he finished a call, checked his phone, and called back, the homeowner had already booked someone else.
Key Pain Points:
- • Paying $40–$80 per shared lead on Angi/Thumbtack with low close rates
- • Couldn't answer calls while under a house running pipe
- • No website presence — all leads were from third-party platforms
- • Revenue plateaued at $15K/month despite having capacity for more
The SpendReady Solution
We built David's entire digital presence and lead machine from scratch:
Facebook Ads
Launched hyper-local Facebook campaigns targeting homeowners needing emergency plumbing, drain cleaning, and water heater repair in the DFW metro area. Exclusive leads — no sharing.
AI Booking Agent (Sam)
Sam handles every inbound call and text 24/7. When David's hands are full, Sam qualifies the lead, checks urgency, and books directly into his ServiceTitan calendar.
Smart Qualification
Leads get pre-screened on budget, job type, and timeline. David stopped wasting drive time on $50 garbage disposal jobs when he could be running $800 re-pipes.
Automated Follow-Up
Every lead that doesn't book immediately gets a 3-touch SMS follow-up sequence. This alone recovered 22% of leads that would've gone cold.
The Results
In 90 days, David went from solo operator to running a 3-truck fleet:
Monthly Revenue
$15K
$62K
Trucks on Road
1
3
Cost Per Lead
$65 (shared)
$28 (exclusive)
Missed Calls
12+/week
0
Avg Ticket Size
$320
$580
Response Time
3+ hours
<2 minutes
"I went from answering calls between jobs to hiring two plumbers and a dispatcher. SpendReady's AI handles my leads better than any receptionist I've ever had. I don't miss calls anymore — period."
David Reyes
Owner, RapidFlow Plumbing
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